Maati – the name is derived from soil as we all rise from soil and dissolves in the same.
Maati by Neha Kabra is a contemporary womenswear label from Udaipur, Rajasthan that understands the balance between efficiency and expression. With simple application, Maati uses pure and effortless silhouette bringing out the best in people. It believes in letting your hair down and feeling the breeze passing through. It wants you to feel the rawness of earth.
Every garment in Maati is created creatively with a sense of wearability. It wants to give each style its own identity and thus creates limited styles because less is more. It believes in the philosophy of ‘The more comfortable you are the more productive you will be’. Along with style, Maati also experiments with traditional Indian printing techniques which are hand done hence creating every piece slightly different from another. So what you own is Unique.
Maati is also an environmental friendly, PETA verified brand. At every step it tries to be cautious and keeps the agenda of sustainability. A part of the fabric is up-cycled, the dyes and print colours are borrowed from the nature without harming it and packaging is plastic free. Maati’s ideology is to grow but along everyone else and hence it is a very true and honest project with clothing and fashion as its elements.
Maati is working with grassroots community near Jaipur. Having beliefs of sustainable living and helping the community, it offers livelihood, fair wages and good working conditions.
Most of the seamstresses, quality controller and sample in-charges are beautiful and talented ladies of the same village. We teach them the basic skills and learn from them the possibilities for the execution of our ideas. All the garments are hand made and the colours are naturally sourced hence making every piece slightly different and unique.
He lives in Jaipur. He is in the business of dyeing cloth materials from 20 years. He has inherited this from his father and said it is their ‘pushtani work’ – means it has been passed on from generations.He lives in a joint family and have 2 kids. He is very satisfied with his work. His kids visit workshop in their summer holidays and are so inquisitive about this art of dyeing fabric.The whole process is very beautiful to watch and Mr. Firoz Khan is doing a great job.
Radhaji belongs to a village named Gajsinghpura. She has been associated with this production house for quiet sometime now. She works in the sampling unit. She is a very skilled lady. She has a great understanding of patterns and stitch them with amazing finishing. She works really hard and is paid fairly. She works really hard and is paid fairly for the same. Her income only boost her family and help them to educate their children.
Meeraji belongs to a village named Gajsinghpura. She has been associated with this production house for quiet sometime now. She works in the sampling unit. She is a very skilled lady. She works in the quality control department and has a great understanding of finishings. She works really hard and is paid fairly. Her income helps her to support her family.