Get to know us.
A luxury fashion brand that celebrates indian-ness. Sometime quietly.
Sometimes with a little jig.
we were born to stand out.
Maati – the name is derived from soil as we all rise from soil and dissolves in the same.
Maati is an ethical fashion label by Neha Kabra. It has been three plus years she has been running this label from Udaipur. Maati takes in a lot of local flavour and is inspired by the people. It tries to adapt to all body types and sizes. The clothes produced are adjustable, skin friendly and ecologically responsible. It also have a zero waste policy where they upcycle yarns, use natural dyes and work with local craftsmen from different parts of the country.
Spreading a culture,
one handcraft at a time.
You are central to us!
Maati is working with the grassroots community near Jaipur.
Having beliefs in sustainable living and helping the community, it offers livelihood, fair wages, and good working conditions.
Most of the seamstresses, quality controllers, and sample in-charges are beautiful and talented ladies of the same village.
We teach them the basic skills and learn from them the possibilities for the execution of our ideas.
All the garments are hand made and the colors are naturally sourced hence making every piece slightly different and unique.