Neha studied Fashion Design and have done masters in Pattern Cutting from Central Saint Matins. The idea of creation and enjoying the process is what gave birth to the label. She realized the need for sustainability from her family life, as living in a joint family gave her the sense of importance towards needs and not wants which translated into minimalism and sustainable fashion women’s label, Maati. Neha has 7+ years of experience in the field of fashion. She aims to create an impact in the fashion world with the values that she started the label with. She believes it is the responsibility of everyone to ensure that their actions leave a minimal carbon footprint and we live as one with the world, as is the philosophy behind her label too.